SEO is one of the most important ingredients if you want your small business to be successful online. But it has changed so much over the years, and the latest future of it is a complete puzzle.
If you have been using basic SEO tactics and seeing no results, you might be wondering if there are different types of SEO. Well, below we have listed all the different types of SEO that you should know.
Read on!
On-Page SEO
OnPage SEO campaign is one of the most common types of SEO out there today. This type of SEO focuses on optimizing individual pages on a website. It does this through keyword optimization, linking strategies, proper HTML markup, and more.
OnPage SEO helps to make websites more user-friendly and can help to reduce bounce rates. Additionally, it can also increase time on the page and reduce page abandonment rates, helping to increase conversions.
Off-Page SEO
Off-page SEO is a great way to utilize links and content to boost search engine ranking. There are four main types of off-page SEO today:
- Link Building
- Guest Blogging
- Directory Submission
- Social Media Optimization
Link building involves getting other websites to link to yours, which will help to increase your visibility in search engine results. Guest blogging involves writing blog posts on other websites to get more traffic and increase their visibility in search engine results.
Directory submission involves submitting your website to relevant directories. Lastly, social media optimization involves creating profiles on different social networks and engaging users through content, conversation, and other activities.
Technical SEO
Technical SEO is an important component for boosting a site’s performance as it focuses on improving the architecture and infrastructure of the website. It includes the development of content and site usability.
This innovative marketing ensures the search engine’s ability to correctly index the website to maximize visibility and ranking in search engine results pages.
Local SEO
Local SEO focuses on connecting with people in a localized geographical area, such as a town or city. This type of SEO revolves around optimizing for specific keywords associated with businesses and services in the local area.
This is to increase visibility and attract more customers. If you want to target local for your business in Toronto, then make sure to hire a seo company in Toronto.
Voice SEO
Voice SEO is the application of SEO concepts and tactics to enhance web pages and content. This is to be recognized and more easily found by voice search engines.
Voice SEO involves optimizing site content with terms readily spoken rather than the search terms used on traditional search engines. It also involves the use of conversational formatting and the inclusion of natural language terms.
This closely matches how people speak. Ensuring the presence of industry-specific terms and frequently asked questions, as put forth by search engines and virtual personal assistants, also play a larger role in Voice SEO optimization.
Learn the Different Types of SEO That Exist Today
SEO can help businesses level the playing field and be seen as an authority in the digital world. There are many different types of SEO to consider for businesses today, such as organic, local, technical, and content.
Understanding each type can help businesses reach new customers and tremendous growth. Trying to figure out which type of SEO is best for you? Contact professionals today and get your business on the path to success.
Did you find this article helpful? Check out the rest of our blogs!
